Productive Product Funnel Creation – 4 Powerful Secrets to Amplify Your Product Funnel Creation

Product funnel creation is more than just creating series of products. It is also a powerful marketing strategy that can help any ebusiness owner in keeping their customers happy so they can easily convince these people to support all their offerings (from low-end to high-end).If you want to fully realize the benefits that this marketing tool can offer you, you need to know these powerful secrets that can help you amplify your product funnel creation:1. Get to know your customer base. This is the most crucial step that you need to take in order to determine the best products to create that will meet the varying needs of your potential clients. So, before you get into the development stage, get to know the people you would like to serve on a more personal, deeper level first. Identify their problems, their profiles, their skill levels, their questions, and the elements that put them in a position of needing your products and services. The more you know about these people, the better provider you’ll become.2. Create series of products. Base on your findings and research, create different products that will suit the every need of your potential clients. Make sure that you create low-end (inexpensive but valuable products), middle-end, and high ticket products that will match the skill levels and buying powers of your customer base. Ensure that all your offerings are of high quality and useful so you can easily move your customers from one level of your funnel to the next.3. Promote your products online. Launch your products online and connect with your potential clients to easily improve your sales potential. You may advertise them using paid advertising tools (if you have enough budget for your advertising cost) which include banner ads, paid listing, PPC advertising, and search engine marketing. You may also promote them using free but equally effective marketing tools like ezine publishing, email marketing, article marketing, forum posting, blogging, SEO, and link building.4. Upsell your products. Don’t be contented when your customers buy a product from you. Maximize your profits per client by convincing these people to take advantage of your offerings. You may upsell your other products that are closely related to their recent purchase. Make sure that you stress out the features and benefits of your other products to make them more enticing to the eyes of your customers.

Google Re-Launches Small Business Portal: Google My Business

Google has launched a new portal catering to smaller, local businesses, designed to streamline the management of your Google presence. From this new single interface, you can now control your Google Search presence, Google+ and Google Maps, updating your business information across multiple platforms simultaneously. Beyond the obvious time savings, Google’s My Business portal holds more promising potential for SMBs.

Automatic Migration for Google+ and Google Places

If you’re already using Google+ or Google Places, you won’t have to do a thing – you’ll be automatically migrated to the new Google My Business dashboard. That means you’ll see some new features and have access to additional channels where you can gain visibility, without having to make sense of some complicated, manual migration process.

So, say you’ve used Google Places but haven’t made use of Google+ just yet. This move will expose businesses formerly using just one of the many Google properties to other beneficial outlets for gaining exposure.

Not using any Google property to promote your business? Go to Google My Business and click the blue “Get on Google” button in the upper-right area of the page. Fill in the information about your business, and you’ve just created a public persona on Google.

What Can You Do with Google My Business?

In addition to simply updating your business information across multiple platforms at once, there are other ways you can use the Google My Business dashboard:

Foster follower growth on Google+. Google’s social network hasn’t reached the epic proportions of Facebook for everyday conversation, but given its tie-in to everything Google – including organic SEO – it’s an opportunity you don’t want to pass by. By sharing informative content, you can engage followers and even earn new business through Google+.

Get +1s and positive reviews. Encourage your followers to write positive reviews and +1 your content for an SEO and reputation boost. Users can endorse products on Google Search, Maps, and even ads.

Track user engagement. You won’t be flying blind when it comes to figuring out what’s working on Google+. Track user engagement for your Google+ Pages and posts for valuable insights. Once you identify the content that resonates most with your audience, create more of it to increase your exposure and boost your organic reach.

Get information on other Google channels. In addition to Maps, Google+ and Search, the My Business dashboard includes information on your Google Analtyics and YouTube channels.

Create and track AdWords Express campaigns. Yes, even paid search is present in Google My Business. You can not only create AdWords Express campaigns, but monitor performance as well, straight from your My Business dashboard.

Do you have a multi-location business? Not to worry: There’s a bulk-upload tool that will allow you to add them all at once, so that they can be managed from within a single My Business dashboard. Go to My Business Locations to access the bulk uploader.

Benefits to Google My Business

All of this absolutely provides time-saving benefits to business owners. But beyond that, there’s a lot to be gained from Google My Business:

Put your company information at users’ fingertips. Google’s platforms, like Maps and Search, are already mobile-optimized. That means users searching for a business like yours using a smartphone or tablet can quickly locate your business, get directions, or call you directly from Google. For local businesses, this type of on-the-go visibility is increasingly important.

Start conversations with people who matter. Google+ makes it easy to engage with your target audience. For instance, customers who review your business can make exceptional brand ambassadors – and when they post a review, they’re essentially giving you the opportunity to further engage them. Take advantage of it.

Keep improving your Google presence. With Analytics built right in to your Google My Business Dashboard, you’ll have quick and easy access to key metrics. Organic visits took a nosedive this week? Seeing this in your dashboard will prompt you to investigate, allowing you to pinpoint problems before they wreak havoc on your profits. Ramp up your presence on Google by adding photos, responding to feedback, initiating conversation, following thought leaders and influencers, or starting a Google+ Hangout. The world of Google is at your fingertips.

Easily add PPC to your other marketing efforts. With AdWords Express integrated with Google My Business, you can implement PPC campaigns that compliment your other marketing efforts – all with a complete overview of your current Google presence so that you can more closely integrate your marketing initiatives and achieve your goals.

Manage it all on your mobile device. The Google My Business app lets you manage all of this from your smartphone or tablet, wherever you are.

Gain valuable customer insights. Google My Business offers Insights, providing key data on how your customers are finding you. Easily see the number of clicks, how many users requested driving directions to your physical location, and more with Insights.

There’s a lot to explore within Google My Business. If you don’t yet have a Google My Business account, sign up now and start exploring the many ways you can get more visibility with Google.

Life-Fitness Equipment – Understand the Concept

Once you initiate a fitness training program, a bodybuilding program or any other training regimen to amplify your health and physical fitness, you have the option of registering in a local fitness center or gym, or setting up your home gym. Home fitness equipment are currently very popular due to their convenience and easy acquisition. It is in this acquisition process of home gym equipment that the concept of life fitness equipment accrues.

Introducing Life Fitness equipment

The phrase life fitness equipment refers to the lifetime equipment acquisition whereby the equipment you buy is warranted for their life duration. In short, therefore, life fitness equipment refers to lifetime fitness equipment. Those who have encountered the term may not be totally familiar with the concept. If however you are intent on setting up a home gym for your physical fitness training of bodybuilding, it is important that you consider the importance and the essential meaning of lifetime equipment.

Purchasing lifetime or life fitness equipment means that the equipment you purchase come with a lifetime warranty. That is just about the best deal available in your local exercise equipment store.

Why Life fitness Equipment is a Viable Choice

The following are some of the reasons why you might consider buying life fitness equipment:

Fitness aids and equipment are very expensive and not the kind of investments you would wish to be buying every now and then if you can avoid it
With regular exercises, common fitness aides and equipment usually break down and become dysfunctional such that they hinder beneficial workouts unless you buy a replacement
Insurance covers for your home gym equipment is a more expensive option when it comes to break down, wear and tear
The convenience of knowing that your equipment will be serviced or replaced anytime it stops working efficiently, instead of having to carry out another odious shopping
In short, life fitness equipment might end up saving you a lot of time, money and trouble. Almost all types of equipment will and do break down with continued use. Whether it is furniture, cell phones, vehicles, machines or whatever else, breakage and wear and tear is a norm in the use of machines.

Your equipment is also as prone to breakage and wear and tear. You therefore need the assurance of a lifetime guarantee that the equipment will always be replaceable and or repairable at no additional cost. That is the essence of lifetime warranty carried by life fitness equipment.

Conclusion

Fitness equipment is a formidable investment. Setting up a home gym is something that should be covered by a warranty or insurance of sorts. In this regard, life fitness equipment is just about the best available option. Ideally, the lifetime warranty is offered by manufacturers and extended by equipment stores and other retailers within your local setting. Ensure that you check for such provisions when buying your home gym equipment and specifically ask for the equipment that carries with it a lifetime warranty. Additionally ensure that:

1. The price is acceptable in comparison with the normal pricing of the equipment i.e. It should not go beyond 20% of the normal price

2. The condition of the equipment while at the fitness equipment store should be brand new and functional

3. The lifetime warranty documentation properly signed by the equipment store as provided for by the manufacturer

4. The terms spelt out in the lifetime warranty to include replacement and repairs without excluding your typical usage of the equipment i.e. Some contracts will exclude electrical-fault-caused damage from warranty cover which is a trick you must avoid

5. The reliability and or dependability of the local store or manufacturer to follow through on their word based on their track record, customer support and customer satisfaction history

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.