Launch Your First Website for Profit: Step by Step

Have you ever thought about starting an online business? What are the pros and cons of a web-based business? You can make money online, but definitely requires a bit of thought and a lot of hard word.

Running a Website for Profit: Why or Why Not? Running a website can be a nice sideline, but if you need to increase income fast, it may not be the best option for you.

Pros:

You can launch a basic website on a shoestring
You can earn extra income from home, if you have child-care or elder-care responsibilities.
It’s lots of fun and you’ll increase your skill level exponentially by taking on this job.
You can potentially develop a passive revenue stream, after initial setup.
Cons:

Just like any new business, starting a web business takes and enormous amount of time and effort! It will mean time away from your kids, your job, your relationships, and from any other income opportunities. Consider carefully what you are able to give to it.
Income opportunities are probably unlimited online – but, like any new business (again), most people do NOT make very much money running an online website, especially in the first year or two. There’s no guarantee you will be able to make a generous living right away.
Again like any other business, you have to provide something people want: information, a service, a product. Think carefully about what your product might be. Web-based business is especially popular for “info” products like e-books, videos, and information packages, as well as services that can be provided online.
With that said, if you’re in a down-time, launching a website can be a great way to keep yourself busy, keep your skills sharp, and hopefully make a sideline income. Carefully consider your circumstances.

What Service or Product Will You Offer? A web business is, of course, a business — so you need to offer a product (through eBay, Amazon, or Etsy) or service that others want to pay for.

You can also provide free information that people want to look at, and then post ads to other sites, through a site like Google AdSense. Alternately, select an “affiliate site” like these, to promote certain products or books:

AdAngler.com, Clickbank.com, CommissionJunction.com, Amazon.com

You’ll also need to get an account at PayPal.com, since most of these other companies do their financial transactions through PayPal.

Buy a Domain and Hosting Plan Here’s a super-simple list to get you started on your very first web site for profit.

Link to low-cost web host like HostGator.com
Select “View Webhosting Plans”
Drop down to view one of two options to build your site: HostGator Control Panel, or Easy Website Builder
Select a username, PIN and enter your billing information for the plan you selected.
List Management Service

Another strategy is to provide free information on your website in a blog, and invite people to sign on to your update list for information and purchase options. You can also provide a free e-book or video, and request email permission to send the item, as well as sending other offers as they come available. This is called building a sales list, and you need to do it legally and carefully, insuring you have permission before sending out offer.

With that said, once you do have people’s permission to email offers, you can make an income providing carefully selected product options to your list.

Reinforce and Enhance Your Sales Training With Product Training

The other day, my friend Kelley Robertson wrote an outstanding article: Is Your Sales Training Putting Your Sales Team At Risk? The article prompted me to think about: Why is product and sales training separated? What would happen if we integrated our sales methodologies and training into our product training?

Companies invest lots of time and money in developing product training with every new product they launch. Usually, this training focuses on training the sales person on the product features, functions, speeds and feeds. Often, it includes competitive positioning, sometimes it includes elementary objection handling. Usually the training focuses on what the product is and what it does. Sometimes it addresses how it should be sold. However, in our experience, it seldom incorporates the processes, methods and approaches introduced in sales training sessions. There is a tremendous opportunity to accelerate the launch results and to reinforce investments in sales training by incorporating sales training into the product training.

Much sales training is oriented around certain processes (ideally, the vendor has adopted their methodology to the organization’s selling process-if not, well that’s a different post). As you develop your product training, incorporate this process into the product training. For example, in qualification, what are the target markets, customers, individuals within the customers for this product? What are we looking for to qualify whether this product will be a potential solution for them? Who should we be talking to and what should we be talking to them about? In discovery, what are the needs, problems, issues we address with this product? How do we question and probe to determine whether the product is a good fit for the customer? How do we determine if our product produces value for the customer? In presenting the solution, how do we best position this product to address the needs, priorities and requirements we identified? Leverage what you have learned in developing, communicating and delivering value into developing and communicating the value of this product. Use what you have learned in putting together a justified business proposal. If you’ve had training in objection handling, how do you use that approach in handling objections customers might have with this product? If you’ve had training in negotiation, how do you leverage this with the new product? I could go on, but I’ll stop here.

It’s such a simple step-merging the sales methods into the product introduction, but few organizations do this. But if your sales people are already trained in this sales methodology, wouldn’t leveraging this accelerate the launch and improve sales success? Wouldn’t doing this reinforce the sales training and continue to build skills and capability in execution? We’ve seen tremendous results with dozens of clients. Leveraging their experience base and the sales training they have already had, accelerates their understanding of the product and how to be successful in selling it. It establishes a tight connection between what they’ve already learned and practiced, building on that strong base.

6 Reasons To Consider Adding Webinars to Promote Your Product

Have you ever attended an in home show? Maybe it was for make-up/skincare, kitchenware, or products for the boudoir. If not, here’s a look at the setup.

There’s a hostess with several of her friends excited to see what products the presenter has in store. There may be light refreshments or heavy refreshments depending on the hostess and everyone sits around listening to the presentation. In home shows are major boosters for direct sales.

The beauty of in home shows for product launches:

Immediate feedback from your audience. You’ll know right away whether they like what you’re holding up or speaking about.
Products are demonstrated live giving the audience an opportunity to ask questions and get them answered right then.
The presenter has an opportunity to build rapport with the audience instantly building relationships.
Everyone at the in home show forms an immediate bond/community because of the experience with the product, hostess, and presenter.
This sounds great right? Well what does this have to do with a webinar? EVERYTHING!

Are you familiar with QVC or HSN? Both are networks that have ongoing product segments throughout the day where presenters show off their products.

The beauty of shopping channels?

Shoppers watch from the comforts of their home.
Shoppers can be in the US, UK, British Columbia, East Coast, West Coast, it doesn’t matter. Location is not a factor just as long as they have a TV.
Shoppers have decided on their own to watch because they are interested in the current product segment. Henceforth, the presentation is being delivered to the product’s ideal clients.
Still wondering what this has to do with a webinar? EVERYTHING!

Webinars allow you to reap the benefits of both an in home show and a shopping network.

Webinars allow you to interact directly with your audience. You can choose to chat via computer or allow them to raise their hand and say their question via phone or direct from their computer.
Because of the direct interaction you can ask your audience questions and get immediate responses which can further help you as you continue to market your product.
Your ideal clients will be the ones participating in the session. Unlike a commercial or ad, you know for sure they’re interested because the chose to participate and login.
As the presenter, you no longer are just a company, but a person. People connect with and buy from people.
The product can be demonstrated in the comforts of the home of the presenter as well as the audience. You’re not limited to your current location. Everything is just a click away. BONUS, this is something an in home show nor a shopping network can do for your product in regards to marketing.
When you combine social media with your webinar, word about your product has the potential to spread like wild fire. Not only can you have participants interacting directly with you, but also you can have them interact using social media tools sharing what they are participating in. Imagine at your next showing you provide links of your products and ask your group to tweet it, post it on Facebook and wherever else they provide status updates online. This alone can expand your reach even greater.