Lucrative Product Launching-How to Perfectly Launch a Product

Whether you are into launching an online or engaged on an offline business, the day of launching it requires that you do it just perfectly right. This is considered the moment when all things that you have done from product creation, to product testing, to finally launching it, will be put into market test.

Now, in launching it, it must capture the necessary amount of prospective clients because the number of possible supporters based on the reactions of the consuming public serves as a determinant of the product’s success. And all these depend on how it was launched.

There are essential tools that are available to ensure multiplication of chances for success. But a lot of people do not know the secrets and strategies that can perfectly guarantee a successful product launch.

Firstly, you may send out mass product launching details through e-mail. By informing your subscribers and all those that are on your list, you can be assured that some people will be getting into their way to reach out to your product launching activity. Just make sure that the pre-launch e-mail is enticing enough to motivate your invitees to witness the product launching.

Secondly, to maximize your information drive, you can tie up with other internet marketers to help you out in announcing the launching of the product.

Thirdly, you have to make sure and carefully double check the detail of the launch activity like the dates to ensure that no overlapping schedules are going to take place.

Music Promotion Online – Rare Tips on Online Music Promotion

Music promotion online is one of the best ways to gain exposure for you and your band. If you don’t have a band, you will definitely have a lot of followers who will want to work with you after reading this information. I’ve heard plenty of stories on how the “Internet is where the money is” and I’ve never made any money from people telling me that. So this information is not to bore you and annoy you like everyone else’s stories did to me, this is how you promote music online, blatantly.

Get Your Website
A website is essential for huge music promotion, however, if you just want to make CD sales and nothing more, for example; getting signed to a major record label, then MySpace or Facebook are just fine. I had to point this out is because, I was never really a fan of getting signed, however, I wanted to have a website to show professionalism. Indeed, when I created a website my sales in fact did go up. The blunt truth is, if you want to be extremely stressful marketing music online, you need to learn how to make a website or find someone that knows how to.

Whether You Have a Website or Not
On your MySpace, Facebook, and YouTube channels you want to gradually put outgoing links to other relevant websites. The reason you want to do this is, it will increase your rank in the search engines. You can also do this on your own websites. Even though your sites may have links to other websites that you are in competition with, it’s worth it because you’re raising your rank when people search for certain music in the search engines. You also want to build extra pages and make links back to your website from the pages you build. This can take anywhere from weeks to months but in the end the process is very powerful!

Key Phrases
Go into your search engine of choice and type in the words “free word tracker.” Once you go to this website you want to type in a broad statement such as, “pop music.” Word Tracker will break down this phrase into longer tailed key phrases with less competition that you can rank high for. Causing your website to appear when people search for that phrase. This is all mainly search engine optimization (SEO) and it can work for your good as long as you don’t spam the search engines because if doesn’t read natural, you will not be indexed in any of them. To solve this problem, only use your key phrases every 100 words.

More Information
To sell CDs, I prefer Sound Station, and to sell ring tones, I prefer Myxer. There are plenty more websites out there to help you sell your music online but, when it comes to music promotion online, these things are the key to success.

Most people settle for a job and a boss after getting nowhere close to their music dreams, even knowing this information. Slow income, to no radio play, this doesn’t have to be you & should have never been them.

How to Name Your Product: Giving Your Product a Compelling Brand Name

Were you ever been caught in a situation where you have a great business idea but you’re clueless on where to start? You have a great product or service, and you firmly believe that this will be the next big thing. But then you ask yourself, “How shall I name my product?”These are hurdles that hinder aspiring entrepreneurs to transform their ideas to reality. Branding can be daunting task. And if not done right, it can significantly tarnish your brand image. Creating a name with the perfect fit is a challenge for most us. Choosing a name requires an exhaustive research and usually consumes a lot of time. A brand name is one of the most powerful piece of messaging. It’s also one of the most ubiquitous components of any branding program.A research conducted by the Japan Economic Times reveals that out of 139 marketing professionals, a majority said that the brand name is the most important element in branding. More important than the slogan and the logo. Moreover, According to Al Ries, a world-renowned author and a marketing strategist:”Your name stands alone on the internet, so you better have a good one.”- Al Ries, The Law of Proper NameDue to the complexity of the branding process, people come up with their own strange ideas to cut the chase.In Egypt, a couple named their firstborn daughter “Facebook”. They were inspired by the role Social Media in the Jan 25 2011 revolution in Cairo’s Tahrir Square. The father, Jamal Ibrahim, was so happy with Facebooks’s role in organizing protests in Tahrir Square and the nearby cities. He named his daughter “Facebook Jamal Ibrahim.”Filipinos on the other hand, are such creative lads. They never run out of ideas. They can come up with a plethora of permutations combining their children’s first names. They always show off an uncanny output. Examples are Rubylyn Bakeshop (names Ruby and Lyn combined) and Lilyma Enterprises (Lily and Mario combined), just to name a few. In the eyes of the owners, that’s the best brand name ever created.Though they were relieved from going through the tedious branding process and avoided paying off the Branding expert’s hefty fees, this tactic is ephemeral. This may work locally, but will eventually falter when the product reaches the international scene. So if you want to build a great brand, don’t name your dog Blackie. Don’t just be creative, be smart. Always anticipate that overtime, your brand will go global. It pays to be ready.OK, let’s get into it.Here are the 3 characteristics of a great product name:1. Limit your name to under 10 characters.Using about 6-7 chars to a name is ideal. Of course, there will be exceptions. This is not carved in stone. There are some great brands that are longer that 10 chars. Like National Geographic, Harley- Davidson, and Coffee Bean and Tea Leaf (CBTL). However, overtime these long brand names discovered the benefits of using a shorter version of their names via abbreviation or the use of acronyms. Network Solutions eventually bought Netsol.com for ease of use. Ergo, if you can create a short name early on, the better. Shorter names are ideal for so many reasons:

It’s easy to remember,

Easy to type when people search in Google.

Easy logo placement in advertising mediums.
2. Remember “USSR” – Unique, Easy to Say, Spell, and RememberUniqueIt’s a noisy world. We are bombarded with more than 300 messages a day. How will you stand out from the sea of advertisements? One way to be distinct is by combining root words like Facebook, Scotch Tape, Band-Aid, Post-it, etc.Portmanteau defined:”Portmanteau is the combination of two or more words into one word.”Some well-known brand name portmanteaus are Microsoft, Groupon, and Amtrak. You can tweak and blend words like Netflix, Pinterest, Kleenex, Tweeter, and Krispy Kreme. Use abstract names. The likes of Xerox, Zipper, Jacuzzi, Velcro, Taser, and Kraft, these became big brand names. Avoid using hyphens or prefixes like “my”, “super” or “the” then attaching the company name. Stick with root words whenever possible. Cut the prepositions.Easy to SayIt is easier to ask for a product, when you’re at the shops, if the name is easy to pronounce. For example, take Fa├žonnable (fa-SON-ah-bluh), the French apparel brand. This is challenge to pronounce and difficult to remember.Easy to SpellYou don’t want to use the color Fuchsia as part your brand name. No matter what I do, I can’t spell this right. This will also complicate your optimization efforts in Search Engines (SEO). More of this in another article.Easy to RememberThe most memorable way to name a brand is by using alliterations.Alliteration defined:”Alliteration is the repetition of a sound in multiple words.”Great examples are Johnson & Johnson, Gumgum. And we have our share on this. Our very own Nognog – a famous brand of deep fried crunchy corn during the 80′s and 90′s that’s loved by everyone. This became a staple in every drinking parties. Another of course is Tira-Tira. An elastic, chewable candy made from sugar and coconut milk. This candy became every kid’s favorites because of its sweet taste and chewable nature. The Pinoy ingenuity never fails to impress.3. No negative connotations.Here are some words, when translated to another language or used in other forms, may connote a different meaning. So make sure you choose a name that’s not offensive to others.Ex. P&G launched a new soap in the US named “Dreck.” “Dreck” sounded like a German word for dirt, garbage, body waste and a four-letter expletive that cannot be published elsewhere.In Japan, automakers have marketed the Mazda Laputa. Unfortunately, these brand name will not sell to Spanish-speaking countries where “laputa” means “the prostitute.”Similarly, during the 1950s, there was a Swedish car magazine named “Fart.” “Fart” is a Swedish word meaning “speed.” Though is OK in Sweden, this would cause considerable embarrassment when the magazine goes international.You should also consider how people will relate to a name’s meaning. Pen Island, when used as a domain name (penisland.com), is not acceptable and will be obscene to others.In other words, naming your product doesn’t have to be that onerous after all. Just follow these simple guidelines, know your product, do a little research and there you go. You can create a compelling brand name in a breeze.