Music Promotion Online – Rare Tips on Online Music Promotion

Music promotion online is one of the best ways to gain exposure for you and your band. If you don’t have a band, you will definitely have a lot of followers who will want to work with you after reading this information. I’ve heard plenty of stories on how the “Internet is where the money is” and I’ve never made any money from people telling me that. So this information is not to bore you and annoy you like everyone else’s stories did to me, this is how you promote music online, blatantly.

Get Your Website
A website is essential for huge music promotion, however, if you just want to make CD sales and nothing more, for example; getting signed to a major record label, then MySpace or Facebook are just fine. I had to point this out is because, I was never really a fan of getting signed, however, I wanted to have a website to show professionalism. Indeed, when I created a website my sales in fact did go up. The blunt truth is, if you want to be extremely stressful marketing music online, you need to learn how to make a website or find someone that knows how to.

Whether You Have a Website or Not
On your MySpace, Facebook, and YouTube channels you want to gradually put outgoing links to other relevant websites. The reason you want to do this is, it will increase your rank in the search engines. You can also do this on your own websites. Even though your sites may have links to other websites that you are in competition with, it’s worth it because you’re raising your rank when people search for certain music in the search engines. You also want to build extra pages and make links back to your website from the pages you build. This can take anywhere from weeks to months but in the end the process is very powerful!

Key Phrases
Go into your search engine of choice and type in the words “free word tracker.” Once you go to this website you want to type in a broad statement such as, “pop music.” Word Tracker will break down this phrase into longer tailed key phrases with less competition that you can rank high for. Causing your website to appear when people search for that phrase. This is all mainly search engine optimization (SEO) and it can work for your good as long as you don’t spam the search engines because if doesn’t read natural, you will not be indexed in any of them. To solve this problem, only use your key phrases every 100 words.

More Information
To sell CDs, I prefer Sound Station, and to sell ring tones, I prefer Myxer. There are plenty more websites out there to help you sell your music online but, when it comes to music promotion online, these things are the key to success.

Most people settle for a job and a boss after getting nowhere close to their music dreams, even knowing this information. Slow income, to no radio play, this doesn’t have to be you & should have never been them.

Product Creation – How to Create Profitable Product Offers That Pile on the Profits

One crucial facet of making a success of your online marketing business is to create offers that people want and that people buy. Create desirable products and incessantly market them and you will never be found wanting for cash.

You have to question whether if you were a consumer in that market, would you buy your own product? Trust your own intuition. If you wouldn’t, then shelve the product.

Here are four ways to create hot-selling offers that your target market will snap up in double quick time:

1. Load Up On The Bonuses

An offer with lots of free bonuses will be markedly more appealing than an offer without one. That goes without saying! However, you do need to keep a balance between having too many bonuses and having just enough to get the sale.

2. Put A Time Limit On Your Offer

This is one of the most effective ways to trigger an explosion of sales. If time is running out on your offer, you can be sure that people will start snapping them up in a mad rush! So set a time limit on your offer if you can (and I don’t see why you can’t!).

3. Create A Limited Quantity Of Your Product

This is an awesome scarcity tactic for boosting your sales almost instantly. By having a limited quantity, this immediately makes your product seem more valuable to your customer.

4. Offer Discounts For Special Seasons

Offer special discounts for special seasons and holidays. This will give your customers the best bang for their buck and you will make more sales.

Reinforce and Enhance Your Sales Training With Product Training

The other day, my friend Kelley Robertson wrote an outstanding article: Is Your Sales Training Putting Your Sales Team At Risk? The article prompted me to think about: Why is product and sales training separated? What would happen if we integrated our sales methodologies and training into our product training?

Companies invest lots of time and money in developing product training with every new product they launch. Usually, this training focuses on training the sales person on the product features, functions, speeds and feeds. Often, it includes competitive positioning, sometimes it includes elementary objection handling. Usually the training focuses on what the product is and what it does. Sometimes it addresses how it should be sold. However, in our experience, it seldom incorporates the processes, methods and approaches introduced in sales training sessions. There is a tremendous opportunity to accelerate the launch results and to reinforce investments in sales training by incorporating sales training into the product training.

Much sales training is oriented around certain processes (ideally, the vendor has adopted their methodology to the organization’s selling process-if not, well that’s a different post). As you develop your product training, incorporate this process into the product training. For example, in qualification, what are the target markets, customers, individuals within the customers for this product? What are we looking for to qualify whether this product will be a potential solution for them? Who should we be talking to and what should we be talking to them about? In discovery, what are the needs, problems, issues we address with this product? How do we question and probe to determine whether the product is a good fit for the customer? How do we determine if our product produces value for the customer? In presenting the solution, how do we best position this product to address the needs, priorities and requirements we identified? Leverage what you have learned in developing, communicating and delivering value into developing and communicating the value of this product. Use what you have learned in putting together a justified business proposal. If you’ve had training in objection handling, how do you use that approach in handling objections customers might have with this product? If you’ve had training in negotiation, how do you leverage this with the new product? I could go on, but I’ll stop here.

It’s such a simple step-merging the sales methods into the product introduction, but few organizations do this. But if your sales people are already trained in this sales methodology, wouldn’t leveraging this accelerate the launch and improve sales success? Wouldn’t doing this reinforce the sales training and continue to build skills and capability in execution? We’ve seen tremendous results with dozens of clients. Leveraging their experience base and the sales training they have already had, accelerates their understanding of the product and how to be successful in selling it. It establishes a tight connection between what they’ve already learned and practiced, building on that strong base.