How to Name Your Product: Giving Your Product a Compelling Brand Name

Were you ever been caught in a situation where you have a great business idea but you’re clueless on where to start? You have a great product or service, and you firmly believe that this will be the next big thing. But then you ask yourself, “How shall I name my product?”These are hurdles that hinder aspiring entrepreneurs to transform their ideas to reality. Branding can be daunting task. And if not done right, it can significantly tarnish your brand image. Creating a name with the perfect fit is a challenge for most us. Choosing a name requires an exhaustive research and usually consumes a lot of time. A brand name is one of the most powerful piece of messaging. It’s also one of the most ubiquitous components of any branding program.A research conducted by the Japan Economic Times reveals that out of 139 marketing professionals, a majority said that the brand name is the most important element in branding. More important than the slogan and the logo. Moreover, According to Al Ries, a world-renowned author and a marketing strategist:”Your name stands alone on the internet, so you better have a good one.”- Al Ries, The Law of Proper NameDue to the complexity of the branding process, people come up with their own strange ideas to cut the chase.In Egypt, a couple named their firstborn daughter “Facebook”. They were inspired by the role Social Media in the Jan 25 2011 revolution in Cairo’s Tahrir Square. The father, Jamal Ibrahim, was so happy with Facebooks’s role in organizing protests in Tahrir Square and the nearby cities. He named his daughter “Facebook Jamal Ibrahim.”Filipinos on the other hand, are such creative lads. They never run out of ideas. They can come up with a plethora of permutations combining their children’s first names. They always show off an uncanny output. Examples are Rubylyn Bakeshop (names Ruby and Lyn combined) and Lilyma Enterprises (Lily and Mario combined), just to name a few. In the eyes of the owners, that’s the best brand name ever created.Though they were relieved from going through the tedious branding process and avoided paying off the Branding expert’s hefty fees, this tactic is ephemeral. This may work locally, but will eventually falter when the product reaches the international scene. So if you want to build a great brand, don’t name your dog Blackie. Don’t just be creative, be smart. Always anticipate that overtime, your brand will go global. It pays to be ready.OK, let’s get into it.Here are the 3 characteristics of a great product name:1. Limit your name to under 10 characters.Using about 6-7 chars to a name is ideal. Of course, there will be exceptions. This is not carved in stone. There are some great brands that are longer that 10 chars. Like National Geographic, Harley- Davidson, and Coffee Bean and Tea Leaf (CBTL). However, overtime these long brand names discovered the benefits of using a shorter version of their names via abbreviation or the use of acronyms. Network Solutions eventually bought Netsol.com for ease of use. Ergo, if you can create a short name early on, the better. Shorter names are ideal for so many reasons:

It’s easy to remember,

Easy to type when people search in Google.

Easy logo placement in advertising mediums.
2. Remember “USSR” – Unique, Easy to Say, Spell, and RememberUniqueIt’s a noisy world. We are bombarded with more than 300 messages a day. How will you stand out from the sea of advertisements? One way to be distinct is by combining root words like Facebook, Scotch Tape, Band-Aid, Post-it, etc.Portmanteau defined:”Portmanteau is the combination of two or more words into one word.”Some well-known brand name portmanteaus are Microsoft, Groupon, and Amtrak. You can tweak and blend words like Netflix, Pinterest, Kleenex, Tweeter, and Krispy Kreme. Use abstract names. The likes of Xerox, Zipper, Jacuzzi, Velcro, Taser, and Kraft, these became big brand names. Avoid using hyphens or prefixes like “my”, “super” or “the” then attaching the company name. Stick with root words whenever possible. Cut the prepositions.Easy to SayIt is easier to ask for a product, when you’re at the shops, if the name is easy to pronounce. For example, take Façonnable (fa-SON-ah-bluh), the French apparel brand. This is challenge to pronounce and difficult to remember.Easy to SpellYou don’t want to use the color Fuchsia as part your brand name. No matter what I do, I can’t spell this right. This will also complicate your optimization efforts in Search Engines (SEO). More of this in another article.Easy to RememberThe most memorable way to name a brand is by using alliterations.Alliteration defined:”Alliteration is the repetition of a sound in multiple words.”Great examples are Johnson & Johnson, Gumgum. And we have our share on this. Our very own Nognog – a famous brand of deep fried crunchy corn during the 80′s and 90′s that’s loved by everyone. This became a staple in every drinking parties. Another of course is Tira-Tira. An elastic, chewable candy made from sugar and coconut milk. This candy became every kid’s favorites because of its sweet taste and chewable nature. The Pinoy ingenuity never fails to impress.3. No negative connotations.Here are some words, when translated to another language or used in other forms, may connote a different meaning. So make sure you choose a name that’s not offensive to others.Ex. P&G launched a new soap in the US named “Dreck.” “Dreck” sounded like a German word for dirt, garbage, body waste and a four-letter expletive that cannot be published elsewhere.In Japan, automakers have marketed the Mazda Laputa. Unfortunately, these brand name will not sell to Spanish-speaking countries where “laputa” means “the prostitute.”Similarly, during the 1950s, there was a Swedish car magazine named “Fart.” “Fart” is a Swedish word meaning “speed.” Though is OK in Sweden, this would cause considerable embarrassment when the magazine goes international.You should also consider how people will relate to a name’s meaning. Pen Island, when used as a domain name (penisland.com), is not acceptable and will be obscene to others.In other words, naming your product doesn’t have to be that onerous after all. Just follow these simple guidelines, know your product, do a little research and there you go. You can create a compelling brand name in a breeze.

Lucrative Product Launching-How to Perfectly Launch a Product

Whether you are into launching an online or engaged on an offline business, the day of launching it requires that you do it just perfectly right. This is considered the moment when all things that you have done from product creation, to product testing, to finally launching it, will be put into market test.

Now, in launching it, it must capture the necessary amount of prospective clients because the number of possible supporters based on the reactions of the consuming public serves as a determinant of the product’s success. And all these depend on how it was launched.

There are essential tools that are available to ensure multiplication of chances for success. But a lot of people do not know the secrets and strategies that can perfectly guarantee a successful product launch.

Firstly, you may send out mass product launching details through e-mail. By informing your subscribers and all those that are on your list, you can be assured that some people will be getting into their way to reach out to your product launching activity. Just make sure that the pre-launch e-mail is enticing enough to motivate your invitees to witness the product launching.

Secondly, to maximize your information drive, you can tie up with other internet marketers to help you out in announcing the launching of the product.

Thirdly, you have to make sure and carefully double check the detail of the launch activity like the dates to ensure that no overlapping schedules are going to take place.

How to Use a Time Clock Calculator to Track Employee Hours for Multiple Projects

Thankfully, technology has evolved to offer automated solutions like time clock calculators to seamlessly track hours worked on diverse projects. This article will cover the financial and legal necessity of accurate time tracking and the limitations of manual tracking methods.

Alongside this, it will also delve into the role of time clock calculators in transforming payroll management, a step-by-step guide on setting up a time clock calculator, and tips to overcome implementation challenges.

The High Costs of Inaccurate Time Tracking
A recent study found that the US economy loses $50 million in productivity daily due to unrecorded work hours. Another report revealed that unlogged email activities can cost companies $50,000 per employee annually.

Another report stated that unlogged email activities can cost companies $50,000 per employee annually.

Furthermore, time theft drains a staggering $11 billion from organizations annually as employees misreport hours worked. That equates to $25 million in potential losses each year for a 500-person organization. Such inaccurate tracking also leads to legal issues. The Department of Labor recovered $1.4 billion for wage and overtime violations in just 5 years.

Violating labor laws like the Fair Labor Standards (FLSA) can lead to financial penalties, lawsuits, and a damaged reputation. With this, it’s clear that precise time tracking is a business imperative and not just an option. Also, the costs of being on the wrong side of compliance laws are too steep.

Flaws of Manual Tracking Methods
Despite the costs, 38% of US businesses still use paper timesheets and punch cards to track employees’ time. While familiar, these manual techniques have considerable drawbacks:

Error-Prone: Manually calculating hours leaves huge room for mistakes in data entry and computation. In these cases, even minor errors compound over thousands of hours annually.
Time-Consuming: Processing reams of paperwork is extremely inefficient, taking hours of the payroll team’s time.
Lack of Oversight: No consolidated data to identify timesheet manipulation or falsification by employees.
No Integration: Isolated data in paper formats makes payroll, billing, and project costing complex and disjointed.
Compliance Risks: Harder to ensure labor law adherence without proper audit trails. Non-compliance can lead to lawsuits.
Low Accountability: There is no way to track time waste, extended breaks, or clock-in violations.
No Analytics: Insights cannot be generated from scattered Excel sheets and physical timesheets.
For modern businesses tracking numerous projects and remote teams, manual methods are inadequate and risky.

The Rise of Automated Time Clock Calculators
Integrated time clock software solutions help organizations transition to automated tracking. These tools provide:

Real-Time Tracking: Employees clock in/out as they start and end work. With this process in place, no estimates are needed.
Calculated Hours: The system automatically computes the exact hours worked, eliminating manual calculation errors.
Labor Law Compliance: This allows you to set organization-wide rules for breaks, overtime, shifts, and time off to comply with labor laws.
GPS Tracking: Track attendance/hours of remote teams through GPS-enabled mobile apps.
Project Tracking: Assign hours to specific projects using customizable tags/categories.
Access Control: Prevent time theft with user permissions and audit capabilities.
Reporting: Generate any report needed for payroll, billing, costing, compliance audits, etc.
Data Integration: Seamlessly sync hours data with payroll, accounting, ERP, and other business software.
Analytics: Get insight into productivity, absenteeism, and capacity utilization across projects.
With such robust features, a time clock calculator can truly transform how modern businesses track employee hours and overcome the severe limitations of manual tracking systems.

Setting Up a Time Clock Calculator
Implementing an automated time clock calculator is simple:

Step 1: Choose a Time Tracking Provider
Research top time tracking tools that fit your business requirements and budget.

Step 2: Create Employee Profiles
Add employees, their pay rates, departments, locations, and other details.

Step 3: Set Up Projects
Add existing and upcoming projects. Create pay codes or categories to track project hours

Step 4: Choose Clock In/Out Methods
Browser-based clock in
Mobile app punch-in
Geofencing for automated clocking
Fingerprint or face recognition
Step 5: Manage Your Time Clock
Use administrative controls to:

Edit timesheets
Adjust hours
Enter sick/vacation
Review timesheets
Approve payroll
Step 6: Generate Reports
Produce timesheets, payroll reports, invoices, compliance audits, and analytics.

By following these simple steps, your organization can seamlessly implement an automated time calculator for all your projects.

Overcoming Time Tracking Technology Adoption Challenges
When you bring in new technology, it’s normal for people to not be so sure about it at first. Here are tips to drive employee adoption of a time clock calculator:

Involve staff in the tool selection process to get buy-in.
Provide hands-on training resources and support.
Start with a pilot group to test and refine workflows.
Highlight the benefits of automation for easing their work.
Share success stories of other departments/companies adopting similar tech.
Offer incentives for hitting adoption milestones.
Solicit regular user feedback to improve the system.
If you do approach it right, your company can easily switch to using automated time tracking and make the most out of it.

Frequently Asked Questions
How can I ensure that my time clock calculator complies with legal standards?
Choose a tool that lets you configure pay rules, overtime calculation, and shift limits in compliance with labor laws like FLSA. Opt for an application that generates audit reports.

What features should I look for in a time clock calculator for managing multiple projects?
Prioritize tools that offer robust categorization and tagging, access permissions, automated scheduling, overtime handling, and integrations with billing and project management systems.

How do I address employee concerns over privacy and tracking?
Be transparent about what data is collected and how it is used. Enable customizable user permissions and access levels to protect privacy. Highlight the benefits of automation for simplifying their work.

Bottom Line
Manual methods like spreadsheets and paper timesheets are no longer adequate for tracking hours across multiple projects. This often leads to costly errors, compliance risks, and time theft.

Leveraging user-friendly time clock calculators can transform how modern businesses track employee hours. Automation saves time, unlocks data insights, minimizes payroll errors, prevents leaks, and provides an audit trail for compliance.

While change management is key, the long-term benefits easily justify adopting integrated time-tracking technology. Accurately monitoring every hour worked is now an essential component of running a successful, profitable, and legally compliant organization.