The 10 Mistakes to Avoid When Launching an Online T-Shirt Business

Here are my Top 10 Tips on mistakes to avoid when launching your Online T-shirt Business.

1.Understanding your target market. Often people think they can be everything to everyone however knowing every detail about YOUR specific target market is one of the keys to success. From their age, gender, interests, friendship circles, what they read, what websites and forums they look at, what clubs they attend etc. This will come in handy when you’re starting to sell your t-shirts and for target marketing.

2. Set realistic goals about what you want to achieve and the money you would like to make. T-shirt success does not usually happen overnight but rather over a few years. Be realistic with what you can achieve. For example; one goal may be print 50 t-shirts by a certain date. Another goal maybe to sell at least 25 t-shirts to stores by a certain date. Set goals by month so you keep on track and stay motivated.

3.Know when to hold and know when to fold. You have to own your mistakes. It’s important that you recognize if a t-shirt is not selling, then try to sell in a different avenue such as eBay or Etsy and move on. It’s not worth pushing something that’s not working. Every retailer has best sellers and worst sellers and when they don’t perform, they are marked down and new product is ranged.

4. Knowing how much money you should invest. In my experience, the best advice is work out an estimate of how much you think it will cost initially to start your business and then double it, as this is probably more realistic. People forget about the smaller things such as postage, shipping costs, petrol, website hosting etc. These little things add up.

5.Test your product before you start to heavily invest. This is an important one and given the current Internet opportunities that are out there, it’s easily achievable. If you can make some customized t-shirts from an online website then you can see if people are liking what you are doing. Get your product in photos, organize competitions, give samples to friends to wear and use social websites to show off your t-shirt designs. There are many things you can try, to see if your style works and people like it.

6.Take your time when making important decisions. We are human and we can be impulsive and make quick decisions that may not be the right ones for us. Business is quite tough these days, people will want to rush you and will say anything to try to get you to commit so they have an order. Take your time and weigh up the pros and cons and be informed. Do your research and then make the decision – it will end up saving you time and money!

7.Some opportunities are sometimes not worth it. When you are starting out, you will come across people who will try to challenge your pricing, product and brand. For example, an online retailer may want your product but will only order it, if it’s $10 less than your current wholesale cost. If you are making little or no margin on a job, it is OK to say no. In my experience, be willing in some cases to achieve a lower margin, if it means you will get more business from it. Sometimes it’s a marketing exercise that is well worth the cost cutting.

8.It’s OK to start small. I know myself that as soon as I get a great idea in my head you think ‘that’s it!’ I then start going crazy and spending loads of money. You may buy a machine or other equipment that is quite expensive. Take your time, test different processes and then decide which way you want to go.

It’s really important that you do some samples and see the results first before investing a lot of money into equipment and other things that may not be want you wanted after all.

9.Do your homework. If you’re thinking of investing in a printing machine, then look at all the costs associated with this process. It’s usually not that clear cut and you will find that there will be inks or paper for example, which cost a lot of money and you had not accounted for it.

10.You will be your own Boss! As much as this is super fantastic and you can’t wait to be the boss, there are also average tasks as well. You are the only person that can answer to customer complaints and any issues that come up when running the business. It would be great to become part of a network or forum for weekly support. As a single person boss, you also have to start to know everything about anything; from taxes to sales, marketing to design, from dealing with stores and selling online. You have to be able to master and wear many hats that in my opinion can be quite challenging but also exciting.

The Importance of Workplace Safety Posters

Workplace safety posters play an important role in effective safety communications, safety precautions and safety warnings to workers. It is one kind of safety communication. Their applications in chemical industries are very common where various potential hazards present.

Safety regulations and legal require the use of workplace safety posters. Generally, these posters have to be placed in workplaces where hazards exist. They warn workers about specific hazards that accompany their jobs and naturally appear in such workplaces.

Government or Department of Labor in each country has may already established the required workplace safety posters. And in some cases, the government has prepared these printed posters that can be used directly.

When the safety regulation requires such posters application, there will be certain penalties or fines for violations. In general, the employers will be fined when workers get injured due to lack of safety posters as required by the regulations.

Some employers may think that these posters for workplace are only devoted for the workers or employees. But, actually they are wrong. These posters are purposed to protect both workers and employers.

Employers would not responsible for any incident happen in the workplace if they have applied the required posters. As an example is the usage of eye goggle. When the employers have displayed the poster of eye goggle according to the regulation, then when worker or employee gets injured by chemical splash without using eye goggle, the employer does not responsible. The reverse condition is also applied.

However, before displaying any safety posters in the workplaces, always bear in mind that these posters should be relevant, clear and to the point. Use only common words and communicative images or pictures to get workers’ attention.

Website Promotion Online is a Sure Shot Success Method

How many eyeballs does your website grab in a day? Don’t know? Well it is about time for you to find this out and determine your actual levels of visibility on the web. The more visible it is, the more the public will talk about this. Your website promotion online depends on how visible you can be on the web. The web has a very wide reach and thus if your website promotion online is good you will reach out to people in all corners of the globe. So after the promotion you can have global customers buying your goods and services.

Ranking high and very high in relevant keywords in all major search engines is what the special emphasis of website promotion online is all about. Some of the major search engines on which you must get top ranking while doing website promotion online for your business site are Google, Yahoo, AOL, Lycos, MSN and Ask. There are many rules and methods that you can implement for making your site top ranked in the major search engines.

Write a page title for the different pages for your website. The page title of your site must describe clearly what a particular page is all about. This is helpful when major search engines index your webpage. Use all the appropriate and relevant keywords related to the goods and services you are offering. Do not use just the name of your company on the page title. Avoid using those keywords that you do not have on the web page as this can affect your rankings.

Link building your website with other related and relevant sites is another important factor that you can do for website promotion online for your business. Link building helps you in generating traffic to your site and tremendously boosts up your visibility everywhere on the web. Try building and exchanging the links of your site with sites that have high page ranks and are very popular on the web among online users. This means that the popularity and visibility of your site also increases tremendously. Search engine rankings are also affected by this. So, take care of this factor while you are building links for your site.

Writing articles relevant to your site and the products you are selling is one good way to increase your visibility on the web. Articles are a great source to attract traffic and customers to your site. Submit your articles to all major article sites on the web. Try to make use of only one author name for all the articles so that the name of the author becomes a well known brand in the internet. So the next time people see an article written by this author they automatically tend to believe that the article is good and thus you can get valuable customers for your goods and services.

Pay per click advertising is one good way for website promotion online for any business site. Pay per click is an advertising method that makes use of relevant and the most appropriate keywords for advertising about your goods. If you undertake pay per click successfully, your site will be displayed at the top of sponsored listings of search engines. It has been found that being listed at the top of the sponsored listings guarantees to bring customers to your online business site.