Productive Product Funnel Creation – 4 Powerful Secrets to Amplify Your Product Funnel Creation

Product funnel creation is more than just creating series of products. It is also a powerful marketing strategy that can help any ebusiness owner in keeping their customers happy so they can easily convince these people to support all their offerings (from low-end to high-end).If you want to fully realize the benefits that this marketing tool can offer you, you need to know these powerful secrets that can help you amplify your product funnel creation:1. Get to know your customer base. This is the most crucial step that you need to take in order to determine the best products to create that will meet the varying needs of your potential clients. So, before you get into the development stage, get to know the people you would like to serve on a more personal, deeper level first. Identify their problems, their profiles, their skill levels, their questions, and the elements that put them in a position of needing your products and services. The more you know about these people, the better provider you’ll become.2. Create series of products. Base on your findings and research, create different products that will suit the every need of your potential clients. Make sure that you create low-end (inexpensive but valuable products), middle-end, and high ticket products that will match the skill levels and buying powers of your customer base. Ensure that all your offerings are of high quality and useful so you can easily move your customers from one level of your funnel to the next.3. Promote your products online. Launch your products online and connect with your potential clients to easily improve your sales potential. You may advertise them using paid advertising tools (if you have enough budget for your advertising cost) which include banner ads, paid listing, PPC advertising, and search engine marketing. You may also promote them using free but equally effective marketing tools like ezine publishing, email marketing, article marketing, forum posting, blogging, SEO, and link building.4. Upsell your products. Don’t be contented when your customers buy a product from you. Maximize your profits per client by convincing these people to take advantage of your offerings. You may upsell your other products that are closely related to their recent purchase. Make sure that you stress out the features and benefits of your other products to make them more enticing to the eyes of your customers.

Reinforce and Enhance Your Sales Training With Product Training

The other day, my friend Kelley Robertson wrote an outstanding article: Is Your Sales Training Putting Your Sales Team At Risk? The article prompted me to think about: Why is product and sales training separated? What would happen if we integrated our sales methodologies and training into our product training?

Companies invest lots of time and money in developing product training with every new product they launch. Usually, this training focuses on training the sales person on the product features, functions, speeds and feeds. Often, it includes competitive positioning, sometimes it includes elementary objection handling. Usually the training focuses on what the product is and what it does. Sometimes it addresses how it should be sold. However, in our experience, it seldom incorporates the processes, methods and approaches introduced in sales training sessions. There is a tremendous opportunity to accelerate the launch results and to reinforce investments in sales training by incorporating sales training into the product training.

Much sales training is oriented around certain processes (ideally, the vendor has adopted their methodology to the organization’s selling process-if not, well that’s a different post). As you develop your product training, incorporate this process into the product training. For example, in qualification, what are the target markets, customers, individuals within the customers for this product? What are we looking for to qualify whether this product will be a potential solution for them? Who should we be talking to and what should we be talking to them about? In discovery, what are the needs, problems, issues we address with this product? How do we question and probe to determine whether the product is a good fit for the customer? How do we determine if our product produces value for the customer? In presenting the solution, how do we best position this product to address the needs, priorities and requirements we identified? Leverage what you have learned in developing, communicating and delivering value into developing and communicating the value of this product. Use what you have learned in putting together a justified business proposal. If you’ve had training in objection handling, how do you use that approach in handling objections customers might have with this product? If you’ve had training in negotiation, how do you leverage this with the new product? I could go on, but I’ll stop here.

It’s such a simple step-merging the sales methods into the product introduction, but few organizations do this. But if your sales people are already trained in this sales methodology, wouldn’t leveraging this accelerate the launch and improve sales success? Wouldn’t doing this reinforce the sales training and continue to build skills and capability in execution? We’ve seen tremendous results with dozens of clients. Leveraging their experience base and the sales training they have already had, accelerates their understanding of the product and how to be successful in selling it. It establishes a tight connection between what they’ve already learned and practiced, building on that strong base.

Best Acne Products – What Works For You?

Tried and testedSo what do you do when in doubt? Well, you could always consult the experts some more and no harm in that, but you could also take a veteran’s (Me! Me!) word for it and try some of the acne products that I have done. I do not say this lightly, because from experience, I know exactly the kind of suffering that acne causes its victims. Therefore, when I recommend an acne product, you may be sure that not only have I tried it myself, but also gone through some extensive feedback from users as well as experts regarding the product’s efficacy.And before I launch into my list of what I think are the best acne products, please rest assured that nobody is paying me to advertise them. It’s just that I have found these products to work in cases that have not responded to other methods, and hence think they are worth a try.Magic of ThreeThe Exposed Skincare System: It is an unfortunate truth that most acne treatments that work usually end up being harsh on your skin. This is where the Exposed system is different, because it is a collaborative effort between dermatologists, naturopaths and chemists, and that means you get a full-spectrum approach to treating your acne. What I like best about the Exposed system is that it seems to be the perfect balance of science and nature, so while the chances of future breakouts are reduced, you also acquire healthy and brighter skin.The ClearPores Skin Cleansing System: This range of acne products is particularly effective for those with long-term acne, and I ought to know. The system works equally well for men and women, and its uniqueness lies in its three-pronged strategy to fight acne bacteria from inside and out. Not only will the ClearPores three-part system give you unblemished skin, but also impact any redness, swelling, or scarring.The TriClear System: As the name suggests, acne products from this range once again encompass the three-pronged approach, and the TriClear advanced Acne Solution System works to clear up existing acne blemishes, eliminate excess oil and help prevent future breakouts. The big thing about TriClear is that it is pretty tough on acne, but seems not to affect skin the same way. In fact, it contains special skincare ingredients that actually strengthen and protect the skin.Apart from these, I have also used Proactiv Solution and found it to be pretty effective. However, given the choice, I would stick to the three acne product ranges that I have mentioned.