How to Name Your Product: Giving Your Product a Compelling Brand Name

Were you ever been caught in a situation where you have a great business idea but you’re clueless on where to start? You have a great product or service, and you firmly believe that this will be the next big thing. But then you ask yourself, “How shall I name my product?”These are hurdles that hinder aspiring entrepreneurs to transform their ideas to reality. Branding can be daunting task. And if not done right, it can significantly tarnish your brand image. Creating a name with the perfect fit is a challenge for most us. Choosing a name requires an exhaustive research and usually consumes a lot of time. A brand name is one of the most powerful piece of messaging. It’s also one of the most ubiquitous components of any branding program.A research conducted by the Japan Economic Times reveals that out of 139 marketing professionals, a majority said that the brand name is the most important element in branding. More important than the slogan and the logo. Moreover, According to Al Ries, a world-renowned author and a marketing strategist:”Your name stands alone on the internet, so you better have a good one.”- Al Ries, The Law of Proper NameDue to the complexity of the branding process, people come up with their own strange ideas to cut the chase.In Egypt, a couple named their firstborn daughter “Facebook”. They were inspired by the role Social Media in the Jan 25 2011 revolution in Cairo’s Tahrir Square. The father, Jamal Ibrahim, was so happy with Facebooks’s role in organizing protests in Tahrir Square and the nearby cities. He named his daughter “Facebook Jamal Ibrahim.”Filipinos on the other hand, are such creative lads. They never run out of ideas. They can come up with a plethora of permutations combining their children’s first names. They always show off an uncanny output. Examples are Rubylyn Bakeshop (names Ruby and Lyn combined) and Lilyma Enterprises (Lily and Mario combined), just to name a few. In the eyes of the owners, that’s the best brand name ever created.Though they were relieved from going through the tedious branding process and avoided paying off the Branding expert’s hefty fees, this tactic is ephemeral. This may work locally, but will eventually falter when the product reaches the international scene. So if you want to build a great brand, don’t name your dog Blackie. Don’t just be creative, be smart. Always anticipate that overtime, your brand will go global. It pays to be ready.OK, let’s get into it.Here are the 3 characteristics of a great product name:1. Limit your name to under 10 characters.Using about 6-7 chars to a name is ideal. Of course, there will be exceptions. This is not carved in stone. There are some great brands that are longer that 10 chars. Like National Geographic, Harley- Davidson, and Coffee Bean and Tea Leaf (CBTL). However, overtime these long brand names discovered the benefits of using a shorter version of their names via abbreviation or the use of acronyms. Network Solutions eventually bought Netsol.com for ease of use. Ergo, if you can create a short name early on, the better. Shorter names are ideal for so many reasons:

It’s easy to remember,

Easy to type when people search in Google.

Easy logo placement in advertising mediums.
2. Remember “USSR” – Unique, Easy to Say, Spell, and RememberUniqueIt’s a noisy world. We are bombarded with more than 300 messages a day. How will you stand out from the sea of advertisements? One way to be distinct is by combining root words like Facebook, Scotch Tape, Band-Aid, Post-it, etc.Portmanteau defined:”Portmanteau is the combination of two or more words into one word.”Some well-known brand name portmanteaus are Microsoft, Groupon, and Amtrak. You can tweak and blend words like Netflix, Pinterest, Kleenex, Tweeter, and Krispy Kreme. Use abstract names. The likes of Xerox, Zipper, Jacuzzi, Velcro, Taser, and Kraft, these became big brand names. Avoid using hyphens or prefixes like “my”, “super” or “the” then attaching the company name. Stick with root words whenever possible. Cut the prepositions.Easy to SayIt is easier to ask for a product, when you’re at the shops, if the name is easy to pronounce. For example, take Fa├žonnable (fa-SON-ah-bluh), the French apparel brand. This is challenge to pronounce and difficult to remember.Easy to SpellYou don’t want to use the color Fuchsia as part your brand name. No matter what I do, I can’t spell this right. This will also complicate your optimization efforts in Search Engines (SEO). More of this in another article.Easy to RememberThe most memorable way to name a brand is by using alliterations.Alliteration defined:”Alliteration is the repetition of a sound in multiple words.”Great examples are Johnson & Johnson, Gumgum. And we have our share on this. Our very own Nognog – a famous brand of deep fried crunchy corn during the 80′s and 90′s that’s loved by everyone. This became a staple in every drinking parties. Another of course is Tira-Tira. An elastic, chewable candy made from sugar and coconut milk. This candy became every kid’s favorites because of its sweet taste and chewable nature. The Pinoy ingenuity never fails to impress.3. No negative connotations.Here are some words, when translated to another language or used in other forms, may connote a different meaning. So make sure you choose a name that’s not offensive to others.Ex. P&G launched a new soap in the US named “Dreck.” “Dreck” sounded like a German word for dirt, garbage, body waste and a four-letter expletive that cannot be published elsewhere.In Japan, automakers have marketed the Mazda Laputa. Unfortunately, these brand name will not sell to Spanish-speaking countries where “laputa” means “the prostitute.”Similarly, during the 1950s, there was a Swedish car magazine named “Fart.” “Fart” is a Swedish word meaning “speed.” Though is OK in Sweden, this would cause considerable embarrassment when the magazine goes international.You should also consider how people will relate to a name’s meaning. Pen Island, when used as a domain name (penisland.com), is not acceptable and will be obscene to others.In other words, naming your product doesn’t have to be that onerous after all. Just follow these simple guidelines, know your product, do a little research and there you go. You can create a compelling brand name in a breeze.

Life-Fitness Equipment – Understand the Concept

Once you initiate a fitness training program, a bodybuilding program or any other training regimen to amplify your health and physical fitness, you have the option of registering in a local fitness center or gym, or setting up your home gym. Home fitness equipment are currently very popular due to their convenience and easy acquisition. It is in this acquisition process of home gym equipment that the concept of life fitness equipment accrues.

Introducing Life Fitness equipment

The phrase life fitness equipment refers to the lifetime equipment acquisition whereby the equipment you buy is warranted for their life duration. In short, therefore, life fitness equipment refers to lifetime fitness equipment. Those who have encountered the term may not be totally familiar with the concept. If however you are intent on setting up a home gym for your physical fitness training of bodybuilding, it is important that you consider the importance and the essential meaning of lifetime equipment.

Purchasing lifetime or life fitness equipment means that the equipment you purchase come with a lifetime warranty. That is just about the best deal available in your local exercise equipment store.

Why Life fitness Equipment is a Viable Choice

The following are some of the reasons why you might consider buying life fitness equipment:

Fitness aids and equipment are very expensive and not the kind of investments you would wish to be buying every now and then if you can avoid it
With regular exercises, common fitness aides and equipment usually break down and become dysfunctional such that they hinder beneficial workouts unless you buy a replacement
Insurance covers for your home gym equipment is a more expensive option when it comes to break down, wear and tear
The convenience of knowing that your equipment will be serviced or replaced anytime it stops working efficiently, instead of having to carry out another odious shopping
In short, life fitness equipment might end up saving you a lot of time, money and trouble. Almost all types of equipment will and do break down with continued use. Whether it is furniture, cell phones, vehicles, machines or whatever else, breakage and wear and tear is a norm in the use of machines.

Your equipment is also as prone to breakage and wear and tear. You therefore need the assurance of a lifetime guarantee that the equipment will always be replaceable and or repairable at no additional cost. That is the essence of lifetime warranty carried by life fitness equipment.

Conclusion

Fitness equipment is a formidable investment. Setting up a home gym is something that should be covered by a warranty or insurance of sorts. In this regard, life fitness equipment is just about the best available option. Ideally, the lifetime warranty is offered by manufacturers and extended by equipment stores and other retailers within your local setting. Ensure that you check for such provisions when buying your home gym equipment and specifically ask for the equipment that carries with it a lifetime warranty. Additionally ensure that:

1. The price is acceptable in comparison with the normal pricing of the equipment i.e. It should not go beyond 20% of the normal price

2. The condition of the equipment while at the fitness equipment store should be brand new and functional

3. The lifetime warranty documentation properly signed by the equipment store as provided for by the manufacturer

4. The terms spelt out in the lifetime warranty to include replacement and repairs without excluding your typical usage of the equipment i.e. Some contracts will exclude electrical-fault-caused damage from warranty cover which is a trick you must avoid

5. The reliability and or dependability of the local store or manufacturer to follow through on their word based on their track record, customer support and customer satisfaction history

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.

Productive High Ticket Product Creation – 3 Steps to Advance With High Ticket Product Creation

If you want to make some serious money online ($10,000-$30,000 per month), you better ditch the idea of focusing on selling low-end products like short ebooks that sell for $30 or less. Start thinking big and offer your customers with info products that are packed with detailed, in-depth, and complete information about your chosen topic that you can sell for thousands of dollars.

Some of the best-selling information products these days are one-on-one coaching, bootcamps, seminars, advanced coaching programs, Webinars, and advanced teleseminar programs. People are spending their precious dimes on these products simply because they would like to be informed or empowered to do things on their own so they can easily improve the quality of their lives or advanced in their chosen careers.

Here are the 3 simple steps to advance with high ticket product creation:

1. Bank on your skills and expertise. When creating high ticket products, it is important that you go with topics that you know very well as your clients need you to be a great source of information for them. Seriously consider the things that you do best, your areas of expertise, and those things that you are very passionate about. For instance, if you are an expert in the field of internet marketing, you can launch information products designed for people who would like to learn the ropes of online advertising. As you are very knowledgeable in this field, you can be assured that you’ll offer your customers their money’s worth.

2. Launch a product funnel. It is very difficult to convince online users to shell out thousands of dollars on their first purchase as they are most likely to get concern about being scammed. Earn their trust by creating your own product funnel where you will need to offer your clients with low-end and middle-end products first. If these people see that you are really a good source of valuable products and services, you can be assured that they will not think twice about purchasing your high ticket products.

3. Offer only quality products. Keep your customers happy and entice them to come back for more by offering them with only useful and quality products. Your offerings must be able to give these people the kind of information that they are looking for.