Reinforce and Enhance Your Sales Training With Product Training

The other day, my friend Kelley Robertson wrote an outstanding article: Is Your Sales Training Putting Your Sales Team At Risk? The article prompted me to think about: Why is product and sales training separated? What would happen if we integrated our sales methodologies and training into our product training?

Companies invest lots of time and money in developing product training with every new product they launch. Usually, this training focuses on training the sales person on the product features, functions, speeds and feeds. Often, it includes competitive positioning, sometimes it includes elementary objection handling. Usually the training focuses on what the product is and what it does. Sometimes it addresses how it should be sold. However, in our experience, it seldom incorporates the processes, methods and approaches introduced in sales training sessions. There is a tremendous opportunity to accelerate the launch results and to reinforce investments in sales training by incorporating sales training into the product training.

Much sales training is oriented around certain processes (ideally, the vendor has adopted their methodology to the organization’s selling process-if not, well that’s a different post). As you develop your product training, incorporate this process into the product training. For example, in qualification, what are the target markets, customers, individuals within the customers for this product? What are we looking for to qualify whether this product will be a potential solution for them? Who should we be talking to and what should we be talking to them about? In discovery, what are the needs, problems, issues we address with this product? How do we question and probe to determine whether the product is a good fit for the customer? How do we determine if our product produces value for the customer? In presenting the solution, how do we best position this product to address the needs, priorities and requirements we identified? Leverage what you have learned in developing, communicating and delivering value into developing and communicating the value of this product. Use what you have learned in putting together a justified business proposal. If you’ve had training in objection handling, how do you use that approach in handling objections customers might have with this product? If you’ve had training in negotiation, how do you leverage this with the new product? I could go on, but I’ll stop here.

It’s such a simple step-merging the sales methods into the product introduction, but few organizations do this. But if your sales people are already trained in this sales methodology, wouldn’t leveraging this accelerate the launch and improve sales success? Wouldn’t doing this reinforce the sales training and continue to build skills and capability in execution? We’ve seen tremendous results with dozens of clients. Leveraging their experience base and the sales training they have already had, accelerates their understanding of the product and how to be successful in selling it. It establishes a tight connection between what they’ve already learned and practiced, building on that strong base.

Lucrative Product Launching-How to Perfectly Launch a Product

Whether you are into launching an online or engaged on an offline business, the day of launching it requires that you do it just perfectly right. This is considered the moment when all things that you have done from product creation, to product testing, to finally launching it, will be put into market test.

Now, in launching it, it must capture the necessary amount of prospective clients because the number of possible supporters based on the reactions of the consuming public serves as a determinant of the product’s success. And all these depend on how it was launched.

There are essential tools that are available to ensure multiplication of chances for success. But a lot of people do not know the secrets and strategies that can perfectly guarantee a successful product launch.

Firstly, you may send out mass product launching details through e-mail. By informing your subscribers and all those that are on your list, you can be assured that some people will be getting into their way to reach out to your product launching activity. Just make sure that the pre-launch e-mail is enticing enough to motivate your invitees to witness the product launching.

Secondly, to maximize your information drive, you can tie up with other internet marketers to help you out in announcing the launching of the product.

Thirdly, you have to make sure and carefully double check the detail of the launch activity like the dates to ensure that no overlapping schedules are going to take place.

Website Promotion Online is a Sure Shot Success Method

How many eyeballs does your website grab in a day? Don’t know? Well it is about time for you to find this out and determine your actual levels of visibility on the web. The more visible it is, the more the public will talk about this. Your website promotion online depends on how visible you can be on the web. The web has a very wide reach and thus if your website promotion online is good you will reach out to people in all corners of the globe. So after the promotion you can have global customers buying your goods and services.

Ranking high and very high in relevant keywords in all major search engines is what the special emphasis of website promotion online is all about. Some of the major search engines on which you must get top ranking while doing website promotion online for your business site are Google, Yahoo, AOL, Lycos, MSN and Ask. There are many rules and methods that you can implement for making your site top ranked in the major search engines.

Write a page title for the different pages for your website. The page title of your site must describe clearly what a particular page is all about. This is helpful when major search engines index your webpage. Use all the appropriate and relevant keywords related to the goods and services you are offering. Do not use just the name of your company on the page title. Avoid using those keywords that you do not have on the web page as this can affect your rankings.

Link building your website with other related and relevant sites is another important factor that you can do for website promotion online for your business. Link building helps you in generating traffic to your site and tremendously boosts up your visibility everywhere on the web. Try building and exchanging the links of your site with sites that have high page ranks and are very popular on the web among online users. This means that the popularity and visibility of your site also increases tremendously. Search engine rankings are also affected by this. So, take care of this factor while you are building links for your site.

Writing articles relevant to your site and the products you are selling is one good way to increase your visibility on the web. Articles are a great source to attract traffic and customers to your site. Submit your articles to all major article sites on the web. Try to make use of only one author name for all the articles so that the name of the author becomes a well known brand in the internet. So the next time people see an article written by this author they automatically tend to believe that the article is good and thus you can get valuable customers for your goods and services.

Pay per click advertising is one good way for website promotion online for any business site. Pay per click is an advertising method that makes use of relevant and the most appropriate keywords for advertising about your goods. If you undertake pay per click successfully, your site will be displayed at the top of sponsored listings of search engines. It has been found that being listed at the top of the sponsored listings guarantees to bring customers to your online business site.